Start with meaning and order
A reader should be able to identify the purpose of the business card, navigate its sections and understand the required action without decoding the visual design. The intended audience is people who need to retain one person’s or organisation’s contact details, and the goal is to make identity and contact information legible in a very small physical space. Use descriptive headings for name or organisation, role or service line, primary contact details, web or social destination and optional address or short descriptor and keep their reading order logical in both the page layout and exported document.