Practical guides for planning and producing publications

Prepare the source

Define the audience and next action, gather authoritative text and images, identify changeable facts and agree who can approve them. Planning and content checklists help prevent late structural changes.

Build editable structure

Set the real page size and margins, establish text roles, place images deliberately and use tables for genuinely tabular information. Migration guides add checks for supported editable objects after PUB import.

Review the separate output

Check reading order, text size, contrast and descriptions before export. Then inspect the PDF or print proof independently at final size, because an editable document and its delivered output are different review surfaces.

Usually a single page with a strong top-to-bottom reading path

Flyers

For people who need to understand one offer, event or announcement quickly, a flyer needs to communicate one main message and one next action at a glance. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A folded sheet or short multi-page publication whose panel order matters

Brochures

For readers comparing an organisation, service, destination or offer in more depth, a brochure needs to lead the reader through a short, ordered explanation across panels or pages. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A recurring multi-column or multi-page issue with repeated departments

Newsletters

For a recurring community, customer, member or staff readership, a newsletter needs to help readers scan several current stories while recognising a consistent issue structure. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A compact front, or front-and-back pair, produced to an exact finished size

Business Cards

For people who need to retain one person’s or organisation’s contact details, a business card needs to make identity and contact information legible in a very small physical space. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A two-sided card with artwork and postal information sharing limited space

Postcards

For recipients of a mailed promotion, invitation, thank-you or short announcement, a postcard needs to deliver one memorable front message and a practical reverse-side response. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A single large-format page with a deliberately simple hierarchy

Posters

For people seeing a message briefly from several steps away, a poster needs to make one subject, date or action recognisable at viewing distance. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A single sheet, folded menu or short booklet with repeated item structures

Restaurant Menus

For diners choosing between clearly described items, options and prices, a restaurant menu needs to support quick comparison while preserving the restaurant’s tone and required dietary information. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A folded or multi-page publication tied to a fixed running order

Event Programmes

For attendees navigating a timed performance, ceremony, conference or community event, a event programme needs to combine schedule, orientation and contextual information in the order attendees need it. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A card, folded piece or small set containing invitation and response information

Invitations

For named guests who need both the tone of an occasion and precise attendance details, a invitation needs to convey the occasion clearly and make the response process effortless. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A folded or multi-page booklet with a strict sequence

Orders Of Service

For people following a ceremony where sequence and dignity are more important than promotional impact, a order of service needs to guide participants through the ceremony accurately and calmly. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A recurring folded sheet or short booklet with stable weekly sections

Church Bulletins

For a congregation needing service information, notices and contact routes for the coming week, a church bulletin needs to combine the current service sequence with concise, dependable community notices. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A recurring digital or printed issue with a recognisable school structure

School Newsletters

For families, pupils and staff looking for current school news and dates, a school newsletter needs to make achievements, notices and upcoming actions easy for families to scan. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A single sheet or folded leaflet balancing human context with practical action

Charity Leaflets

For people deciding whether to understand, support or act on a charitable cause, a charity leaflet needs to explain the need, the organisation’s response and one safe next step with appropriate evidence. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A multi-page publication driven by repeatable product modules

Product Catalogues

For customers comparing a structured range of products or variants, a product catalogue needs to make repeated product facts comparable while preserving category navigation. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A compact sheet or short document organised around categories and repeated rows

Price Lists

For customers or staff checking current items, units and prices quickly, a price list needs to present accurate commercial information in a form that is easy to compare and update. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A page containing repeated detachable or digital offer modules

Coupon Sheets

For customers choosing and redeeming one or more time-limited offers, a coupon sheet needs to make each offer, condition, expiry and redemption action unambiguous. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A single landscape or portrait page, often personalised

Certificates

For recipients and organisations needing a clear record of recognition or completion, a certificate needs to present the recipient, achievement, issuer and date with formal clarity. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A sequence of month or period pages built on a repeated date grid

Calendars

For people tracking dates, events or campaigns across a month or year, a calendar needs to make date relationships and scheduled information easy to scan without ambiguity. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A repeated daily, weekly or monthly page system

Planners

For people recording tasks, appointments, goals or progress by hand or in a PDF, a planner needs to provide repeatable writing spaces with a clear rhythm and enough room for real entries. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A one- or two-page document organised by questions, facts or categories

Fact Sheets

For readers who need a concise, authoritative summary of one subject, a fact sheet needs to turn verified information into a quickly scannable reference. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A structured multi-page report with repeated chapters and formal front/back matter

Annual Reports

For members, funders, customers or stakeholders reviewing a year of activity and results, a annual report needs to present an accountable narrative supported by approved evidence and financial or performance data. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A multi-page, facing-page publication with recurring departments and flexible feature layouts

Magazines

For readers moving between feature stories, short departments and visual material, a magazine needs to create a varied issue that still has dependable navigation and editorial hierarchy. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A short image-led brochure with repeated feature and specification blocks

Real-Estate Brochures

For prospective buyers or tenants comparing a property and deciding whether to enquire, a real-estate brochure needs to present accurate property facts, visual context and a clear enquiry route. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A structured multi-page document with chapters, exercises and repeated learning components

Training Handbooks

For learners and trainers following a defined programme or process, a training handbook needs to organise explanations, activities and references into a dependable learning sequence. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review · Output

A sheet of repeated cells defined by label width, height, gaps and page margins

Label Sheets

For people producing repeated identification, address, product or filing labels, a label sheet needs to place accurate repeated content inside a supplier’s exact label grid. The guides below separate editorial, layout and proofing decisions so the work can be reviewed in useful stages.

Planning · Content checklist · Page setup · Typography · Images · Data · PUB migration · Updates · Review