Start with meaning and order
A reader should be able to identify the purpose of the charity leaflet, navigate its sections and understand the required action without decoding the visual design. The intended audience is people deciding whether to understand, support or act on a charitable cause, and the goal is to explain the need, the organisation’s response and one safe next step with appropriate evidence. Use descriptive headings for clear cause statement, who or what is affected, what the organisation does, evidence or responsible context and donation, volunteering or contact route and keep their reading order logical in both the page layout and exported document.