Start with meaning and order
A reader should be able to identify the purpose of the coupon sheet, navigate its sections and understand the required action without decoding the visual design. The intended audience is customers choosing and redeeming one or more time-limited offers, and the goal is to make each offer, condition, expiry and redemption action unambiguous. Use descriptive headings for campaign identity, individual offer headline, value and qualifying condition, expiry and exclusions and redemption code or instruction and keep their reading order logical in both the page layout and exported document.