Start with meaning and order
A reader should be able to identify the purpose of the newsletter, navigate its sections and understand the required action without decoding the visual design. The intended audience is a recurring community, customer, member or staff readership, and the goal is to help readers scan several current stories while recognising a consistent issue structure. Use descriptive headings for issue masthead and date, lead story, short news items, dates or notices and contact and next-issue information and keep their reading order logical in both the page layout and exported document.