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Publishing guides · Planning and editorial structure

How to plan a postcard

Turn the brief for a postcard into a clear audience, content order, page structure and review route before styling begins.

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Practical publishing guidance based on Megal Publisher’s documented page, text, image, table, review and output tools.

Practical workflow

Work through the publication in a fixed order

Separate content, structure and proofing decisions so a late correction does not undo earlier work.

Start with a decision, not decoration

A useful postcard brief names the reader, the decision or action the page should support, and the evidence required before design begins. For this project the audience is recipients of a mailed promotion, invitation, thank-you or short announcement. The working objective is to deliver one memorable front message and a practical reverse-side response. Write those two statements at the top of the brief and test every proposed section against them. Material that does not help the reader understand, trust or act should be removed, shortened or placed in a secondary channel.

Plan the reading sequence

A two-sided card with artwork and postal information sharing limited space. A reliable first outline is front visual and headline, short supporting message, recipient or address area, sender identity and response details and any conditions. That order is a starting point rather than a decorative template: change it only when the reader’s real task demands a different sequence. Mark which information is mandatory, which is supporting context and which can be left out if space becomes tight. This prevents late copy from forcing random reductions in type size.

Translate the brief into page objects

Design front and reverse together, leaving the required mailing zones clear and keeping the response instruction easy to find. In Megal Publisher, rough out the publication with separate text boxes, image frames, shapes and tables before polishing colours or effects. Use guides and alignment to establish the underlying grid. If the publication has repeated pages, headers or furniture, plan those repeated parts before duplicating content. Keep wording in live text so it remains editable and reviewable.

Agree the review route

Name one owner for factual approval and another person, where possible, for the final proof. Mail dates, promotional codes, contact details and address conventions should be checked before personalisation or bulk production.. Record the intended output—screen PDF, office print or commercial print—because page size, image quality, bleed and proofing needs depend on it. The common planning failure is treating the reverse as leftover space and discovering too late that postal marks collide with the message; a written brief makes that trade-off visible before production time is spent.

Use before sign-off

A short working checklist

Planning checklist

  1. Write the audience in one sentence: recipients of a mailed promotion, invitation, thank-you or short announcement.
  2. Define the outcome: deliver one memorable front message and a practical reverse-side response.
  3. Gather and approve front visual and headline, short supporting message, recipient or address area, sender identity and response details and any conditions.
  4. Choose the final page size and output route before detailed layout.
  5. Assign factual, accessibility and final-proof owners.
  6. Keep the original source material with the editable .mpub project.
Keep the source and proof together. Megal Publisher can keep the page objects editable in an .mpub project. Preserve the source facts and the approved output as separate records so later changes can be checked.

Continue the workflow

Related postcard guides

Move to the next production decision or compare the same task for another publication format.

Data for a postcard

Use this related guide to keep planning, editing and proofing decisions connected.

Foundational references: Microsoft Publisher alternative · Direct PUB import evidence · Megal Publisher instruction manual.

Build the reviewed version in Megal Publisher

Start from a blank page or an appropriate editable design, keep source facts beside the project and make a fresh proof after the final change.

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