Start with meaning and order
A reader should be able to identify the purpose of the product catalogue, navigate its sections and understand the required action without decoding the visual design. The intended audience is customers comparing a structured range of products or variants, and the goal is to make repeated product facts comparable while preserving category navigation. Use descriptive headings for cover and catalogue scope, category navigation, product name and image, features, variants and price and ordering, terms and contact information and keep their reading order logical in both the page layout and exported document.