Start with meaning and order
A reader should be able to identify the purpose of the real-estate brochure, navigate its sections and understand the required action without decoding the visual design. The intended audience is prospective buyers or tenants comparing a property and deciding whether to enquire, and the goal is to present accurate property facts, visual context and a clear enquiry route. Use descriptive headings for property identity and status, lead images and summary, key features and accommodation, location or plan information and agent contact and required notices and keep their reading order logical in both the page layout and exported document.