Start with meaning and order
A reader should be able to identify the purpose of the brochure, navigate its sections and understand the required action without decoding the visual design. The intended audience is readers comparing an organisation, service, destination or offer in more depth, and the goal is to lead the reader through a short, ordered explanation across panels or pages. Use descriptive headings for front-cover promise, reader problem or context, key benefits or sections, supporting evidence and contact and next step and keep their reading order logical in both the page layout and exported document.